Minchia is not a swear word
The word minchia contains the whole essence of the Sicilian people, halfway between the forbidden and the play. Minchia is a streetwear clothing brand that combines playfulness and Sicilian culture.
The word Minchia is part of the Sicilian culture
In Sicily, the word Minchia is not a swear word, but a commonly used jargon through which the speaker can indicate astonishment, enjoyment, pleasure, wonder but also worry and irritation. The emphasis and tone with which the word Minchia is pronounced make us understand the meaning we want to give. This word represents the essence of Sicily, of which we are very proud.
Fresh, energetic and contemporary, inspired by the Sicilian creative spirit, the clothing and accessories brand Minchia goes beyond the context of irony, reconciling playfulness and modernity. The creative inspirations behind the collections come directly from the rich Sicilian culture and the experimental study of art. Minchia promotes the image of one of the most beautiful islands in the Mediterranean: Sicily.
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