{"id":933,"date":"2020-06-08T19:31:35","date_gmt":"2020-06-08T17:31:35","guid":{"rendered":"https:\/\/minchia.shop\/?page_id=933"},"modified":"2026-06-26T17:27:58","modified_gmt":"2026-06-26T15:27:58","slug":"about-minchia","status":"publish","type":"page","link":"https:\/\/minchia.shop\/en\/about-minchia\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"933\" class=\"elementor elementor-933\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50216d85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50216d85\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/LrqPMvC3Kho&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f720c93\" data-id=\"5f720c93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d110fd elementor-widget elementor-widget-heading\" data-id=\"62d110fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Minchia is not a swear word<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494a0b32 elementor-widget elementor-widget-text-editor\" data-id=\"494a0b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The word minchia contains the whole essence of the Sicilian people, halfway between the forbidden and the play. Minchia is a streetwear clothing brand that combines playfulness and Sicilian culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54902f8e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54902f8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-709c2c0a\" data-id=\"709c2c0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d741 elementor-widget elementor-widget-image\" data-id=\"11d741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop.png\" class=\"attachment-large size-large wp-image-1603\" alt=\"About Minchia the Clothing Brand - minchia.shop\" srcset=\"https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop.png 1000w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-600x600.png 600w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-100x100.png 100w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-800x800.png 800w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-300x300.png 300w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-150x150.png 150w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-768x768.png 768w, https:\/\/minchia.shop\/wp-content\/uploads\/2020\/08\/about-us-minchia-shop-64x64.png 64w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61811fbe\" data-id=\"61811fbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c4d440 elementor-widget elementor-widget-heading\" data-id=\"38c4d440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The word Minchia is part of the Sicilian culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1520ddb0 elementor-widget elementor-widget-text-editor\" data-id=\"1520ddb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Sicily, the word Minchia is not a swear word, but a commonly used jargon through which the speaker can indicate astonishment, enjoyment, pleasure, wonder but also worry and irritation. The emphasis and tone with which the word Minchia is pronounced make us understand the meaning we want to give. This word represents the essence of Sicily, of which we are very proud.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bd296f9 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2bd296f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e18bb9\" data-id=\"17e18bb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52dd4f elementor-widget elementor-widget-image\" data-id=\"d52dd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"791\" src=\"https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white.png\" class=\"attachment-large size-large wp-image-7054\" alt=\"Minchia Sicilian Clothing Company - minchia.shop\" srcset=\"https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white.png 1000w, https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white-600x475.png 600w, https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white-800x633.png 800w, https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white-300x237.png 300w, https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white-16x12.png 16w, https:\/\/minchia.shop\/wp-content\/uploads\/2021\/02\/minchia-sicilian-clothing-company-white-64x51.png 64w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c800050 elementor-widget elementor-widget-text-editor\" data-id=\"c800050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fresh, energetic and contemporary, inspired by the Sicilian creative spirit, the clothing and accessories brand Minchia goes beyond the context of irony, reconciling playfulness and modernity. The creative inspirations behind the collections come directly from the rich Sicilian culture and the experimental study of art. Minchia promotes the image of one of the most beautiful islands in the Mediterranean: Sicily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d8ac9e elementor-align-center animated-slow elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"71d8ac9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/minchia.shop\/en\/shop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Shop \u2794<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-618fb1e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"618fb1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a4aa4\" data-id=\"39a4aa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c1187f elementor-widget elementor-widget-video\" data-id=\"1c1187f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2Xdn1QeBjY0&amp;ab_channel=m%C3%ADnch%C3%ADashop&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79d43b elementor-widget elementor-widget-text-editor\" data-id=\"d79d43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch the video<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Minchia non \u00e8 una parolaccia La parola minchia rac\u00adchiu\u00adde l\u2019in\u00adte\u00adra es\u00adsen\u00adza del po\u00adpo\u00adlo Siciliano, a met\u00e0 fra il proibito e il gioco. Minchia \u00e8 un brand di abbigliamento streetwear che concilia giocosit\u00e0 e cultura siciliana. La parola Minchia \u00e8 parte della cultura Siciliana In Sicilia la parola Minchia non \u00e8 una parolaccia, ma un gergo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-933","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/pages\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":4,"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/pages\/933\/revisions"}],"predecessor-version":[{"id":11668,"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/pages\/933\/revisions\/11668"}],"wp:attachment":[{"href":"https:\/\/minchia.shop\/en\/wp-json\/wp\/v2\/media?parent=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}